Friday, December 29, 2006

Rocket Yourself Into Your Own Profitable Internet Business

So you’re ready to bring out the entrepreneur in you. Or you already are an established entrepreneur and would like to push the bar even higher. Whatever your situation is, this article will help you to start a profitable Internet business.

The first step is to decide on the commodity or service that you would like to trade in the Internet. If you are still not decided, here are some tips on how to choose:

Make a list of things that you’d like to do. Make each activity the heading of a clean sheet of paper.

On each activity sheet, list all types of business that can be related to such an activity. This is where you should be imaginative on new products that can be offered that is not yet in the market.

Encircle the businesses that can last even during crisis. Basic human needs such as food, shelter and clothing, for example, will have demand at any point in time, so these maybe businesses that will last. One of those encircled items maybe your business of choice.

Once you have a shortlist of businesses in mind, ask your self the following questions to narrow your choice further:

Will I enjoy doing this? Most successful businesses thrive because the owner is passionately dedicated to it. Thriving in a business requires endurance, especially during the start-up phase, so you must love what you’re doing in order to continue doing it for a long time.

Can I be an expert in this field? When you have a toothache, you don’t go to the Family doctor and expect to be relieved of it. You naturally go to the dentist, because he specializes in tooth care and repair. Your intended internet business will be preferred by consumers if you are specialized in the field that you intend to do business in.

Will this succeed in an internet-based set-up? Traditional business schools will teach you that the location of your business is a key factor to its success. The Internet is, as any address, a good location for your business. In fact, since 2001, internet-based transactions have been growing exponentially from 14% to 44% per year. This alone can inspire every businessman out there to carve his own niche in the world of e-commerce!

If, after careful consideration, you are still not decided on what product or service to sell, there are other options into establishing an Internet Business, described below:

Resell Products You Bought in Bulk. If you are at a loss for your own product, why not sell those of others that already established their name? Wholesalers often sell at a lower price for those buying in big volumes regularly. This mode of Internet business is ideal for products that have not reached rural areas due to limited distribution capabilities.

Internet Business with Direct Sales. There are companies who choose direct sales as a mode of distribution for their product, that is, they do not go through retail stores or don’t have their own retail chain. They partner with individuals or small companies to sell their products. The advantage of partnering with these Direct Sales companies is that they have established a structure for sales, marketing and after-sales support. All you have to do is apply those and you earn commission.

Affiliate Programs: This last type of Internet Business deals with marketing someone else's products by being their affiliate. By taking on an affiliate program, you are paid based on the percentage of sales made through your referral.

By now, you would have picked one specific business among the four types above. Now it’s time to begin your e-venture.

Create a Business Plan. This step is important in the success of your Internet business. A well-written plan is specific narration of your business’ objective, strategies, financials and success measures. This will be the entrepreneur's guide in breathing life to his Internet business. Also, he can use this document as he invites investors, business partners or suppliers. The plan can be further developed into the business proposal, which he will use to entice his buyers.

Carve out your E-Niche. The best way to take a place in the Internet is to have your own website. Before learning how to crate one, you need to understand the following terms:

Web Host - the company that provides the network of computers to stores the files of web sites.

Domain is a group of networked computers that share a common communications address. Examples would be .com, .org, .ws. In order to obtain a place in this network of computers (e.g. www.yourbusinessname.com), one must register with the company owning (or more aptly hosting) the network and pay the corresponding fee.

URL stands for Uniform Resource Locator. This is the standard way of specifying the location of one’s website. In the example, http://www.yourbusinessname.com,/ is the URL, and .com is the domain, where the URL is located.

Server - a computer hardware that that provides the file hosting services to other computers (like yours and mine) that access the websites it stores. Some web hosts can offer dedicated servers for websites, while other have multiple websites in a shared server. Depending on the reliability that your Internet Business requires and also the speed that your clients need in accessing and operating your website, you may choose between a dedicated and shared server. Consequently, prices for web hosting will vary.

Now that you understand those terms, you can think of a name for your Internet business in order to carve out your e-niche in the World Wide Web. Things to remember about naming your website:

It is best to purchase your own domain name instead of using a sub-domain for free. For example, a free name would be www.internetserviceprovider.com/yourbusinessname. A purchased domain name is www.yourbusinessname.com. To customers, having your own domain is more professional than being just a part of another business.

Pick a name that is easy to remember and immediately identifies your Internet business. If you are trading books over the Internet, for example, naming your website www.bookstore.com will ensure that all those looking for books will visit your website.

If your capital can afford it, buy all domain names that maybe closely related to your Internet business. By the above example, you may choose to buy also www.bookstore.us, www.book-store.com, etc. You may channel all those addresses into a single webpage (called domain forwarding), which ensures you have a monopoly of the trade.

Upon registration of your domain name, you will also sign-up with a Web hosting company. Make sure to research the best deals and offers of each company before signing up. Aside from file size (amount of data you can store in their server) and band width (speed of data transfer from your website to the users), ask about website designing, e-mail hosting, historical uptime (amount the server is up and running, you want this 100%), back-up schedule and 24/7 support. The last thing you want is for your business to suffer just because your clients cannot access your website whenever they need to.

Lastly, promote your Internet Business. The first step is to make sure that your website ends up in the top 10 listed sites of search engines like Yahoo, Google, etc, called Search Engine Optimization (SEO). As a beginner, you may opt to sign up with companies that do this professionally for a fee. However, you can also do it on your own by reading up on tips on how to do SEO.

Another way of promoting your Internet Business is to use your e-mail signature to inform your friends about your new website. You can easily program your e-mail to have an auto signature to include your website name and a catchy phrase to lure your readers into clicking it.

You can also have an affiliate program. Above, this was discussed as another Internet Business in itself, but it can also be a means of promoting your website. Affiliate program means asking other people to promote your website through their website or e-mail programs. Sale made from referrals by your affiliate will be tracked and will be the basis of their payment, as a percentage of the sale. This is a very effective tool in getting wider coverage for your Internet Business.

With the Internet Business still rocketing, there are endless possibilities !

Saturday, December 16, 2006

How To Start Your Own Internet Business

In this brief article, I hope to start you on your way to an Internet business that is ethical, honest and legal, and that can still make you millions of dollars, using primarily free resources. You can start your very own business with very little startup cost!

Today I would like to help you with the first step: the decision to start a business at all. I know what you are thinking at this point--"well, who wouldn't want to make a million dollars?". However, starting a business takes more than just the desire to make money. Starting any business requires that you learn how to run that business. It requires some time and effort. An internet business is no different. There are some key concepts that you will have to learn, but it does not require that you are a business wizard or that you even have a college degree. The resources for learning how to start and build a business are literally at your fingertips--they are available on the Internet for FREE. Yes, for free. I am not trying to sell you anything!

Let's get back to deciding whether or not beginning a business is right for you. Doing the following exercise is a crucial step before making any large decision. We are literally starting at assessing the core strength of your business, which is you. If you do this exercise, you will learn what money means to you. If you ask anyone of the street if they want to make more money, they would probably say yes. But if you ask them why, that it is harder to explain. This exercise will help you to know what money means to you, which is a very valuable lesson. If you do this exercise before you get started, you will have it to motivate you thoughout the rest of your life, really, even if you do not start a business at all.

This exercise is simple, and only requires a paper and pen. Sit down in a quiet place and think about what money means to you. Envision yourself with all the money you desire. Where are you? What are you doing? Where do you live? For most people, money means security first, then freedom. Security means that we can easily afford our basic needs, like housing and food. Freedom is all the other stuff. Usually it means:

Freedom from: a boring job, working for someone else, a low wage, worry about paying bills. Try to come up with other examples that are meaningful to you. Freedom to: buy new things, take trips, own your own home, have the best for their kids, live where you like, make your own working hours, relax more, spend more time with the people you love, give to charity. Hopefully the "freedom to" list is longer than the "freedom from" list, because it is the "freedom to" list that is the one that is more important. Even though you may be in a situation that you want to improve, you need to see where you want to be and think about that, not focus on what you don't want. (This is called the Law of Attraction, which I hope to discuss more in another article).

Perhaps you are one of the lucky people who has everything that you feel that you need. Congratulations to you! I hope that you have found some benefit in doing this exercise. Most people find that although they are not in a bad situation, by allowing themselves to dream a little they can visualize their ideal situation, which usually does not match exactly where they are. They see a situation in which some more money would be helpful. There are many ways to solve that dilemma. You can get another job. You can cut down on spending. You can repay debt. All of these are ways to increase your income.

However, most people that are making lots of money have their own business. That is a fact. Read "The Millionaire Next Door" by Dr. Thomas Stanley and Dr. William Danko to prove it to yourself. (This is not a plug for that book. Use your local library!) As I wrote in the beginning, an Internet business is a way to start a business with very little startup cost. It does take some time and effort, but the potential is there to achieve your dreams.

I wish you success!

Tuesday, December 12, 2006

What Are The Ways To Work At Home and Make Money Online?

There are thousands of things you can do to make money online. Internet has changed the life for majority of people. Could our parents have imagined that some day we will be able to work from the comforts of our homes? Actually pursue a career at that!

Coming to the point, there are many ways to work at home. Do keep a few basic things in mind. Like, there could be short term opportunities and long term opportunities to work at home and make money online. Opportunities that require special skills and opportunities that don't. Some work at home offers will be such that you will be able to start working as soon as soon as you have joined the program and likewise money will also start coming immediately. while some will take time to build. We will discuss them in a nutshell here.

Take for instance getting paid for Taking Online Surveys, doing Data Entry Assignments or being a part of Focus Discussion Panels. These are the simplest and most popular ways to work at home. Anybody can do it. The ground work includes identifying companies that are looking for people to do surveys or data entry work.

In case of surveys, once you have found such companies, you register your profile with them and then when there are surveys matching your profile a survey will be sent to your inbox which you are expected to answer and send back. Or they may also provide you with a link where you have to go and take the survey online. One survey takes about 15 to 30 minutes. The more companies you have registered your profile with, the more surveys you will receive. And the more surveys you do, the more money you make.

Likewise, you can make money shopping. It works on the above lines. Except that instead of taking surveys you go out and shop. You keep the product, they pay for it and you try them and give the companies a feedback. Simple.

Data entry jobs can also be found online. They sent you jobs online which you have to do in the given time period. You make money per assignment or word depending on the policy of the companies you are working with.

Long term opportunities include having a website and selling stuff through them. Its your shop on the net open to the entire world. Even on a Sunday! You can sell anything you want, from stuffed toys to computer peripherals to a recipe book written by you. You can do a lot and make a lot more money if you have a website. Building and promoting a website is time taking and requires focus and patience but the effort is worth it.

Jobs that require special training or skill include, becoming an Online Proofreader, Medical Transcriptionist, Translator etc.... There are many, many more such opportunities on the net. Just surf as much as you can. Type your main keywords and you will come across many opportunities. Go through and understand each one of them before taking the final plunge. Always remember, your work at home job or business is going to last you a lifetime, so make sure you are choosing something that you enjoy doing.

Monday, October 09, 2006

Discover How to Make Money Online Creating Your Own Niche Web Site

Wouldn't it be nice if you could just get on the internet for the first time, and then without a lot of work and hassle, find an opportunity to get rich overnight?

Wouldn't we all start the so called opportunity and actually see the money be thrown at us just to be collected?

DREAM ON!!

Why is it that everybody, and I do mean everybody, seems to think that this is the way it should be? Don't you think that we all would be driving that luxurious sports car, live in a mansion and be on holiday al the time?

So first things first, there is no way you can make money online without putting in the hard work, pay your dues like all of us and learn what it is all about. Now that we have cleared that, lets talk about how you can make money online!!

The first thing needed to make money online is your personal decision on what you want to sell on line, this seems logical but nevertheless it is extremely important, you need to sell something to create income. The best thing to sell according to recent studies is your personal wisdom. Nobody has your personal experience, so this is a major advantage. They'll never be able to take that away from you.

Why would you start of where everybody else does, by joining some sort of guru program, where in the end, the so-called guru will be the only one actually making the money while you do all the work?


Step out off the mass thinking program and become an individual, there are several ways that you can take advantage of your knowledge and let other people sell that knowledge for you, this is what the affiliate programs are for. There are actually people out there who make it their main goal to sell other peoples products. Why not give them your product to sell.

How would you be able to create your own product you ask?

This unfortunately is where the hard work needs to be invested. The following steps need to be taken to make an irresistible product.

Find your niche product. This can be done by using a free program called good keywords which can be found at http://www.goodkeywords.com/. Once installed you should use the following three keywords. learn, training and buy. See which words grab your attention, where you've got some knowledge about and start writing. Try to write an Ebook of at least 100 pages to be able to ask the right price.

Set up your affiliate program. You need an affiliate program to be able to process the orders sold by your affiliates, these programs also create the affiliate links for you. It includes a payment system and all the other things you will need.

Create an EBook, Tools and a Sales page. You then need a great looking EBook and tools for your future affiliates to promote your products, these promotion tools should include: banners, text links, email text and if possible complete articles. Your EBook cover should look extremely professional since there is no opportunity for your customers to actually touch and feel. That's why it should at least look impressive. The same goes for your sales page.

Finally, find the best affiliates. Once you've tested your affiliate program, tested your sales page, went through your EBook several times and actually made sales yourself, that's when you are ready to find your affiliates.

Thursday, September 07, 2006

How to Get Your First Customer

Starting a new business is always tough. You have spent hours and hours putting your Business Plan together, sorting out the financing, arranging your office and buying equipment. And the big day arrives … you have to get out there and secure your first customer. It all looked so easy when you were planning, but now this is real and doesn’t seem as effortless as you thought.

What practical steps can you take to ensure your business gets off to a flying start?


Put a Plan in Place

If you didn’t write a Business Plan, then putting pen to paper is your first step. You have to careful plan what you want to achieve and what you are trying to do. A Plan will help crystalise your thoughts and ideas and act as a spring board for creative thought.

It also will be a useful boost when you come to review your progress against what you set out to achieve – a cause for celebration or a kick up the backside!

The key element in your Plan is to spell out exactly who your typical customer is going to be. Are they young or old? Well off, or on the look out for bargains? Single or married?

Once you have clearly defined who you are after then chasing your first sale becomes easier.


E-Mail All Your Contacts

You may not think that personal friends and family may be interested in your product or service, but don’t forget that they have friends and family as well and so can help spread the word!

E-mail every one in your address book and tell them, if they don’t already know, that you are starting up in business and need their help. In your e-mail describe what you do and the products you offer and request that they forward it to everyone in their address book. A bit ‘spammy’ I know but when such a note comes from someone you know then it doesn’t seem so bad.

For those family and friends who don’t have e-mail, call them, write to them, to officially launch your business. Very quickly word will spread and enquiries and orders will start to flood in.


Ask For a Referral

It’s possible you may have ‘road-tested’ your business before you decided to go full time. In that case you will already have a small database of customers. Ask them if they can provide you with some names of people or businesses whom they think may be interested in what you have on offer.

A referral, or positive recommendation, is a powerful and easy way to give your business a kick start. If you want, why not offer a small gift, or a discount on the next sale, for all customers who refer someone to you? This gesture will further cement your relationship.


Tell Everyone You Meet

Be a walking advertising board for your business! Find any opportunity to tell people, especially strangers, what you do. Be enthusiastic! Have a rehearsed opening which encapsulates everything about the benefits and problems your business offers and solves.

Take your business cards wherever you go and leave them all over the place! Supermarkets, restaurants, shops, anywhere where people will find them.


Be a Media Star

The local newspaper or radio stations are always on the look out for stories which are of interest to the locality. Don’t expect them to run a story along the lines of ‘And today, Joe Bloggs has just started in business doing …’. Your story needs to be interesting and have an unusual slant. Did you travel the world and come up with your idea whilst riding a train in India? Did you have a flash of inspiration following a shocking experience? Carry out a survey which shows that local people are crying out for a service such as yours. Think of something that will grab the editor’s attention and this will increase your chances of appearing in print.


Build Relationships

Don’t be disappointed if you don’t get a sale on the first approach. Sometimes you have to patient. A way of achieving your batch of first sales is to concentrate on building a relationship with your prospective clients. Keep in touch, remind them you are still around and, assuming you have targeted correctly, they may eventually place that coveted order!

If you are about to start your business get planning right now and start to implement some of these ideas to get your new business off to a flying start.

Monday, August 28, 2006

Make Money Online Selling On eBay

You may know every Internet Giant, from Amazon, Yahoo, to AOL, Google, but not forget eBay. Only eBay is so close that home based business can make money online. It is the easiest way to make money online selling on eBay.

You may not realize it yet, but you are about to begin an exciting new lifestyle! The world of online auctions is not only a very profitable world, but it can also mean a lifestyle change unlike any you could’ve imagined just a few years ago.

eBay is now the world's largest marketplace and the online auctions model which eBay first brings into business actually allows you the opportunity to make money online quickly. So why not use this to the advantage of your website and your business? By creating an easy-to-use eBay Store and listing some hot, in-demand items at a small discount from the price on your website, you can drive traffic from eBay back to your website as well as creating sales and revenue for your company through eBay. eBay Store’s monthly fees is nominal and can easily be paid off from the profit of just a few small sales. eBay Store is set up to where your item can be listed automatically saving your valuable time and making the maintenance of your eBay Store effortless.

Compare this with the majority of businesses out eBay, which may actually take a year or couples of years before they realize any real profits, you will feel satisfied. Is it amazing to make money online selling on eBay?

By simply understanding and knowing what you are doing, you can be very successful doing your online business to make money selling on eBay.

The traffic on eBay is massive, check out the figures for yourself at any source you trust. eBay has a staggering 10 million items on sale at any point in time. The site gets 1.5 billion auction page views each month. This is the key that makes it so easy for ordinary people to make money on eBay. It is simply a matter of taking your products to where the customers are waiting for it. But you need to know what you are doing. It all boils down to getting the formula to maximize your auction effectiveness.

You can be found by more eBay users by being as descriptive as possible in the Item Description and by using as many keywords as possible that describe your item and industry within the Item Title. Reports show that over 90% of searches on eBay are done using the search facility. What users do not know about eBay search facility is that by default it only searches the item titles - not the descriptions of the items.

Imagine building a website that got more than 10 million unique visitors per Day. Do you think you might be able to find a way to make money online selling on eBay? One of the greatest benefits of selling on eBay is this sheer volume of traffic that you automatically acquire as a registered seller of eBay.

eBay allows you to set up an account with only some basic personal information and a credit card for billing. There is typically no up-front investment required! Meanwhile, you can use PayPal as your tool to collect your money from selling on eBay. If you compare this to traditional business, you have to admit this is for your utility.

One of the main concerns that sellers have about trading on internet is: “How do I know that they are going to pay?” That is not a question at all. eBay and PayPal have protections for sellers and protect buyers also. One protection is “feedback”. This is simply a recorded “comment” (either positive, neutral or negative) left by both the buyer and seller after a transaction ends, telling future buyers and sellers how that particular transaction went.

Just imagine the facts that there are numerous of people making money online. The facts are that there are numerous of people who make money online selling on eBay. So why you are not the next one?

Monday, August 14, 2006

Formulating a Great Idea

To build any online business, begin with its concept. Online business is more powerful than the method of doing business before. Imagine, everyone has to personally go to a store to buy items but now you can just do it in a single click. After clicking the desired item, you will be prompted to confirm payment details. Before payment was only done in cash, but now, you need to have an ATM or credit card. If everything is already done, then that's it. You will just have to wait for your ordered item to come in front of your door. As simple as that!

If you plan to make an online business from the beginning, it is vital to make sure you are starting with nice ideas for your business. You must think what you can do best and start from it. Widen your horizons by doing researches related to your weaknesses. Make those liabilities of yours into great assets. By doing these things, you will be a surefire winner of your endeavor.

What are the in-demand products online? Based from surveys, the following are the products commonly being bought via internet:

1. Computer products and accessories.
It is high-tech world nowadays and the need for computers and other devices are increasing. This is a big source of possible sales because it is will be noticed by the public.

2. Books and other references.
Majority of the people loves to read books of all sorts - it can be fiction or non-fictions, biographies, academic subjects, fashion magazines, etc.

3. Travel packages.
To advertise the latest tour packages and cool discounts!

4. Clothes.
What's in and what's hot in the fashion industry is the usual content of this advertising.

5. Music (audio CDs).
We all love music so it is another mine to make business.

6. Gifts for all occasions.
The many occasions we celebrate can be a good source of income to all aspring online businessmen.

7. Investments.
Investing money or capitalizing on a business is one sure method to attract people. It has big impact because you are proposing to them a way to make money.

The most important thing when you setup online business or all businesses is to make a detailed plan. Plans for all the expenses, the activities involved, the strategies that you will be doing in your business and other constructive factors. If you do this, it will keep you motivated throughout your business from start to end - a successful way on top!

How to Build Any Online Business - Fast

Online business has now been a trend in the modern day of doing business. It is an effective way to make product selling and responding to client orders or comments. With this trend, all of us are hooked to do it. In order for us to build an online business, here are the following tips that we need to know:

1. Register a domain.
It is important to have this item because you needed a contact to host the website you are planning. Of course, you must make bargains with different sectors having business like this.

2. Hosting account setup.
Having a private account for your website will truly help.

3. Create a simple web site.
As we all know it, your website will say all about your business. It will be your window to potential clients. So when you make it, be read and be able to attract huge number of purchases.

4. Upload files to the designated website.
All information needs to be placed in the website for all customers to know what you are selling or marketing. Give them all the needed data. These items will now serve as proofs that your product is good enough to be patronized.

5. Auto-responding component setup.
Customers make an inquiry about a product or service is a nice start up business. For this reason, an online form that will convince them to make inputs related to orders, etc. is surely a hit. It is more effective if you can provide an auto-responder because customers need not to wait long for your answer.

6. Order process automation.
The faster you transact business, the more you win great number of clients. It is effective to do it online because majority of the people are hooked on the internet's light.

Sunday, August 06, 2006

Make Money Online With Affiliate Products

To make money online you do not need to have a website. You will just need a few good products – affiliates that you promote and are paid for promoting them.

· Choose the Best Affiliate Product

You must have heard about commissions that people earn when they sell a product of a specific brand. What we are going to do is similar in context only our product will be Internet based. Digital products are the high value products that generate much higher commissions that any other products. Electronic books or e-books and most Internet software's today are classified as digital products as they can be directly downloaded after purchase."CommissionJunction.com" and "ClickBank.com" are some of the websites that offer such services.

You get an unique affiliate link which has your reference ID as soon as you sign up for a product that you find interesting. The reference id on the affiliate link will allow the commissions on each sale to be tracked correctly and assigned to you.

· Go one step ahead and make your affiliate link look Genuine by buying a Domain name (.com)

Get a domain name to redirect/forward to your affiliate link. You can easily register a domain name at a very cheap price ($7.99). So when someone types in your .com or domain name in their browser, it will go to your affiliate link. The visitor will obviously see the website with the product that you promote, and the commissions will be tracked correctly.

An affiliate link looks very weird eg. “affiliatedoman.com/product?refid=mmha” as compared to the domain name which you will be registering. For eg: If you are selling a digital camera photo software like photolightning then your domain name can be something like “photosoftwaresale.com” etc.

A domain name masks the affiliate link look like it's your own website. Therefore you have a website for free :) as well as a product to promote with large commissions to earn.

· The winning formula: Higher Traffic = Higher Sales

If you are a good writer then write an article promoting your product and a link at the bottom to your website. Articles are the best ways to spread the word about your product and also generate traffic. If you are not a good writer get an article written from some freelancer.

In order to make high commissions from your sales, you need to get traffic to your website and thus the affiliate website. Start an advertising campaign, make sure you don't spend more than you earn. Make a definite plan of action about the amount of money you will be spending on advertising.

There are many article directories and websites which will readily publish your article for free with your links. You will be generating money without spending a dime on advertising if you follow this method. This strategy is simple if you have a good article people will read your article, if they like what you describe they will click your link to buy the product, generating commissions for you. Repeat this step for other products and you will definitely be earning money in a few months and all this without a website.

Wednesday, July 26, 2006

10 Killer Secrets For Making Your Customers Respond To Your Email Now!

Email has resulted in a revolution in marketing-an explosion in messaging.

For some it is a god-send, a technology and a method that allows people to sell products and services quickly and effectively.

For others, it's a doomsday machine, a spam filled mailbox filled with angry mail from people who will never again be customers.

You have to learn several special techniques before you can truly leverage and make maximum use email -- the Internet's wonderchild.

Here are some important keys to successful email marketing campaigns:

1. Get Permission.
Use web page sign up forms or post card return cards, but get permission in a valid way. Create and offer incentives for people to sign up online to receive value-added information.

2. Target carefully and make it relevant.
Send only relevant email to opt-in subscribers. Develop and give people what they wanted and what you promised. Don't send email that is outside the scope of what was promised to people who opted in. Target and segment your subscriber base and tailor your messages to specific demographic characteristics.

3. Your Subject Line is Critical.
Don't make it look or sound like spam. The purpose of the subject line is NOT to sell, but just to get people to open the email, that's it! Be careful of the words you select. Check your email against a spam checker to see that it doesn't contain words that will automatically result in deletion.

4. Use your personality.
Talk in the first person. Develop your persona as a friend or as an expert. Define your persona based on your customers' needs and desires and based on professional behaviors.

5. Don't sell. Advise, advise, advise.
Offer value-added problem solving information, advice, tools and help. Use email to get people to use your email as a reason to call you or visit your web site. Offer people more of what they like to build and your personal relationship and their satisfaction and your personal connection with your customer.

6. Create a single, clear and benefit laden call for action.
Focus on getting people to take one action. Don't offer more than one action. Identify the action clearly and persuasively and track the results. Get them to click and go to a relevant landing page to net them to take further action.

7. Create a life-cycle campaign.
Design a program that results in you sending out four to six messages over a six to eight week period. These recurring campaigns can be created in advance and operated in a totally automated fashion.

8. Use triggered email.
Design and set up automated email campaigns so that when clients order product or sign up for items or request information online, that a suite of email messages are then sent to them periodically automatically.

9. Use email to get them to Click!
Keep the email short - no more than 3 or 4 pages. Relate first paragraph to subject line. Drive people to a web page and then close the sale, don't try to close the sale with an email. Don't mention price or cost in email. The purpose of the email is to PRE-SELL, not to sell. Again, it's to get them CLICK, then go to your web page. Then you can do the selling there.

10. Comply with CAN-SPAM Act requirements.
Send from a valid address. Respect all remove requests promptly. Never send a second email to someone who has requested removal.

Sunday, July 23, 2006

Starting an Online Business – Get the Basics Right

Many aspiring online entrepreneurs are taking advantage of the vast cyber market that has been created by the advent of the internet.

Whilst, innovative entrepreneurs have discovered a wealth of opportunities to be converted into viable businesses in cyberspace, many are seeing little or no return for their efforts.

The common misconception they labor under is that they expect the internet to make them money, when in actual fact their strategy should be to use the internet as a vehicle to market their goods and services to the cyber market, known as the world wide web.

However, because internet businesses can be set up at virtually no cost or with no risk, more and more people are seeing the internet as a good way to making money easily and quickly.

Well, the reality is that most of these would be internet marketers are not getting the basics right, get disheartened with the lack of activity & money being generated by their businesses and end up quitting with barely making a dollar.

Getting these basics right will at least afford your business a decent chance of longevity and success.

1. Mindset

Often the wrong mindset creates unrealistic expectations in terms of returns and the amount of input required.

So, prior to launching your business you need to understand that success won’t come easily, you won’t earn money in the short term and that you more than likely will not get rich quickly.

Depending on your product, service, market, niche, etc, online businesses generally take a reasonable length of time to become established before they start generating any sort of income.

You also need to understand that despite putting in the long hours day in & day out, that this alone won’t guarantee results – persistence, testing and continually trying different strategies are also some of the requirements.

2. Plan

If you fail to plan, you plan to fail!

Success often comes about when a good opportunity is intercepted by a good plan.

Often internet entrepreneurs are opportunists who reap the rewards when they’re in a position, i.e. have planned & are prepared, to convert opportunities into good money.

3. Web Presence

Your web presence has to portray your business as a professional organization that is geared and prepared to add value to anyone who visits your site.

As there is so much competition on the internet trying to attract your site visitor, your site needs to be innovative, functional, properly structured and well optimized.

Also, whilst your domain name needs to be properly researched and appropriate to your business, your web host needs to be of high enough caliber to ensure 100% uptime and rapid response.

4. Reach and Develop your Target Market

Having a great website without visitors won’t do much for your bottom line so it needs to be properly optimized for search engines (a whole topic on it’s own), popular and very sticky, i.e. your site visitors need to want to come back time and again.

Furthermore, pay per click campaigns, offline marketing and other methods can be employed to drive targeted traffic to your site.

5. Legal Issues

Aside from adhering to the normal legal requirements that need to be adhered to for setting up a business you need to take cognizance of those issues that pertain specifically to Internet Law as well.

For example not checking that your chosen domain name may infringe on a legally protected trademark or other intellectual property rights can cost you a lot of time and money in the long term.

Whilst there are many other aspects that are key to the success of an online venture, the above basics all need to be maximized to give your business a shot at internet success.

Monday, July 17, 2006

7 Steps to Set Financial Goals for Your Online Business

Every internet marketer wants to make as money as possible. But how much money do you really need? What are the financial goals you want to achieve with your online business? These are the fundamental questions you have to answer when you start an online business.

Like many others you probably stumbled into the demanding task of managing an online business by accident. You bought some ebooks, signed up for multiple affiliate programs, set up your own website, subscribed to several membership sites and at the end of the day you realized that this all costs a lot of money.

You are in desperate need of more income from your business. Common sense tells you that you need to advertise for your business. So you go out there and buy any kind of advertising. This leaves you with even more expenses and like many others not much to show for.

Now you are at the turning point. You have substantial expenses, but not enough earnings to support these expenses. The foolish continue what they are doing and hope for the best. There’s a better way to get your business finances under control. The following 7 steps should give you an idea how to straighten out your business finances and how you can prevent a financial Waterloo for your business.

1. Create a business plan.

This sounds like a broken record, but without a clear business plan you are setting yourself up for disaster. A business plan can be as simple as a few pages describing what you want to do, how you want to do it, how much profit you plan to make, how much money you have to begin with and how long you can survive before you run out of money or you break even with income and expenses.

The idea of a business plan is not to predict the future, but to create a roadmap for yourself, in case you get lost on your journey and need directions to save your business.

2. Separate your finances

It doesn’t matter if you operate your online business as a real incorporated business or if you just want to test the waters. Mixing your business finances with your personal finances is a bad idea period. Create a separate checking account. Use it to deposit the checks you will receive and as the linked account for your business PayPal account. Yes, a separate PayPal account is necessary to track your business finances and to provide a more polished, professional image for your business.

If you don’t have a separate credit card for your business, use one of your personal credit cards and use it for your business expenses only. This way you can easily track your expenses. Knowing the exact financial situation of your business is vital for your survival. If you’re loosing money you need to know right away to make necessary adjustments and if you’re making money you don’t want to wait until tax time to get a rude awakening.

3. Reinvest

A rule of thumb is to reinvest 75% of your earnings back into advertising for your business. In the beginning it can be as high as 100%, because you need to get the word out. Without customers you are not making any money. You do know that an online business is by definition a sales business? You are selling either a product or a service. If you don’t, you don’t have an online business.

Of course a startup online business has no income to be reinvested. However the same rules apply to the startup capital that every new business needs to get started. A new computer and a fancy new car won’t get you any new customers, but good advertising will.

4. Keep track

You need to know where you spend your money at all times. In order to do this, a simple spreadsheet will get you started. Later you need a little bit more help from a professional finance program. Either way this will keep you on track with your spending and you will know how well you’re doing at all times.

Keep track of your advertising. You need to know if your advertising is working or not. Like a real store you need to know why a visitor entered your store and if they don’t buy get at least their contact information. Hardly anybody sells to first time visitors. Repeat business from visitors and customers are the bread and butter for any online business.

5. Organize

This is not only for tax purposes, but you need to organize everything you’re doing with your business. Nothing kills your business faster than not knowing what pays your bills and to whom you owe money. Imagine you forget to renew your domain name registration. A few bucks could cost you a million dollar business. So do yourself a big favor and get organized with your business.

6. Repeat

Readjust non working advertising immediately. If it is not working, dump it. On the other hand repeat a profitable advertising campaign. Rule of thumb, if it brings in more money than it costs to run, keep doing it. This seems to be a simple rule, but many online business owners simply ignore this rule. Instead they are chasing the white elephant and end up with nothing to show for.

If you have a successful advertising campaign, keep it running and build a new campaign next to it. Never drop a profitable campaign, always expand. This is your safety net. In case the new campaign fails. In marketing there’s never a guarantee. Be creative, track and repeat. That’s the only way to get something going.

7. Expand

If your business is not growing your business is dieing. Unfortunately this is reality in today’s business world. This means that you need to adjust your financial goals for your business to allow for expansion. Consult your business plan to determine what went well and what went wrong. Whatever you do, always aim higher.

There you have it, 7 steps to set the financial goals of your online business. I know that it takes more than filling out a membership application to run a successful online business, but you can do it if you keep these steps in mind.

Sunday, July 16, 2006

What Does it Take to Really Make Money Online?

Probably the most important step to making money online is the desire to do it. The key to success on the internet, contrary to so many of the headlines we see, is not in a ‘get rich quick’ scheme. Strong internet incomes are achieved the same way brick and mortar incomes are achieved—via hard work, long hours, and dedication to making money online. To make money online, you must be willing to work hard, often long hours, study the latest material on marketing and traffic generation, and be willing to stick with it before you start making the big money online.

• In order to make money online, you must develop a basic understanding of why people buy. The psychological motivations of internet purchases are much the same as offline purchases. People buy things online because they feel the purchase will make them feel younger, sexier, happier, or because it will make them rich or well-liked.

• You must find or develop a product that is well-suited to making money online---it must primarily meet the emotional needs of people online---making them feel younger, sexier, happier, rich, or well-liked.

• To make money online, you must learn everything you can about marketing, both offline and online. You must understand what makes people buy; you cannot simply cut and paste from templates to get good at online marketing.

• You must be willing to test everything you do. Many times what you do online is in massive quantities, unlike some offline marketing. You might send out a million emails, or purchase a thousand PPCs, or receive hundreds of visitors a day. You must be able to identify which types of visitors make you money or you will fail. In many marketing campaigns you run, you will have segments that are profitable and segments that are not. If you cannot identify which are which, for the purpose of eliminating those that are not profitable and increasing spending in areas that are, you will fail.

• You must be willing to reinvest much of your initial profits back into your business. When you first begin marketing, you are excited and you are willing to spend untold hours, until the wee hours of the morning, placing inexpensive classified ads and requesting links with directories and other web sites. However, once you have a thousand subscribers, you will be more focused on conversion rates and your web site and have less time for low-cost traffic generation. You will need to develop a budget for more expensive (and usually higher-quality) traffic. Although it is not always the case that paying more gets you a better lead, it is generally the case that paying less gets you an inferior lead.

• Last but perhaps the most important. You must be willing to stick it out. The first few months you may not make much money online, but you knew that going in and you are excited about the internet riches about which you dream. After a few months of 80-90 hour weeks, you become tired and can become tempted to quit. If (and only if, note) you have been testing every ad you run and every response you receive, you will be able to start making smarter decisions and become profitable over the next few months. But if you burn out and quit, you lose everything you put in. Don’t give up!

Tuesday, July 11, 2006

6 Steps to an Effective Online Business

Creating and running an effective online business is realistically comprised of several hundred, rather than 6, but this will serve as a guide for the direction of your efforts. Contrary to what you may hear rampantly on the Internet, there is no cookie-cutter, get-rich quick scheme on the web. Not only is every online business different, what works for one person or in one month may not work for another person or in the next month.

The Internet is constantly changing, and the online market is inherently different this year than it was last year. New technological improvements occur monthly, and impact the online business environment. What works for one individual when he is the first to sell a certain product a certain way may not work just six months later when he has sold his idea to 40,000 other marketers, and they all begin to promote it. Traffic generation tactics are significantly different than they were just a year ago, and hardly resemble profitable strategies three years ago.

These 6 Steps are simply the bare-bones skeleton of what has to happen for your online business to be successful. They are foundational, and although the implementation strategies are different today than several years ago, the basic steps remain the same.

1. Develop or discover a product. You must find a product that meets today’s needs. A 5 year old product whose resell rights you can buy for a dollar or get for free probably won’t meet the needs of today’s consumers. You must be willing to pay for the rights to sell a current , useful product, or become an affiliate marketer, where you promote a popular product, and in exchange are paid a percentage of the income from the sale.

2. Determine how the potential customers can view your product and see a sales presentation. If you develop your own product or purchase the rights to sell someone else’s, you will need a website. A few tips here: Rather than accept free web hosting, purchase your own domain name and pay to have your domain name and web site hosted by a professional web hosting company with a reputable history. If your free web hosting company goes bankrupt, they generally take your fledgling business with them.

3. Once you have your web site up and running, unless you are using an affiliate program that supplies a sales page, you must develop a sales script and web copy. Aside from your web hosting decision, this is probably the most important thing you can do. You may be tempted at first to write a sales pitch on your own, but unless you already have a lot of experience in the offline market writing effective sales letters, you need to, absolutely must, invest in a few courses on web copywriting. Be willing to spend some money upfront on learning this skill. Too many marketers try to wing it in this area and after a few months of losing money online, finally break down and purchase the knowledge to write a good sales pitch. Do it the other way around—buy the knowledge first, and start making sales from the beginning. Customers will not buy just because you have a web site---they buy from the web site that does the best job of convincing them it has the best product for their need.

4. You must develop a traffic source that works. When you first begin, you may be on a shoestring, and that is OK. Assuming you have been willing to spend some money on sales letter writing and a decent web host, you may be able to skimp in the traffic arena for awhile, if you have plenty of time. If you do not have money to advertise, nor time to seek out low cost advertising, you probably shouldn’t be attempting an online business. If you do choose to go the low-cost route—know two things up front—the returns are really low and you will spend vast amounts of time on traffic generation. Once you begin to make sales, you must invest your income in paid forms of traffic generation. If you do not, you will run out of enthusiasm for generating the free traffic, and without reinvesting the income from your first sales into advertising, you are sure to fail. Good sources of low-cost, but time consuming traffic are: writing articles and posting them to article directories, low cost classified ads, and ezine ads. You may see hyped-up ads for thousands or visitors for a low cost or millions of banner ads for another reasonable price—both of these methods may have worked 2 years ago, but they are a sure waste today.

5. Once you begin to get traffic to your online business site, you must keep detailed records of where the traffic comes from, and what percentage of visitors from each source are purchasing your product. If you have visitors that cost you $50 per hundred to come to your web site, but on average they only purchase $25 per hundred visitors, the income may feel good, but you are not profitable, and are losing money. By tracking your expenses on each type of visitor and by tracking your revenue on the same sources of visitors, you can determine which campaigns need changes or need to be eliminated and which need to be increased in intensity.

6. By following this pattern of steps, and by keeping diligent records (there is plenty of good web site tracking software on the market that can help you do that), you can develop a profitable online business. Again, it will not happen overnight, and you will not get rich quick. However, if you build a solid online business with a solid foundation, and are willing to spend some money learning how to do it right, you really can become successful in business online.

Thursday, July 06, 2006

How To Make Money Online

Making money online used to be easier. With fewer websites, it was easier for people to find you. This is not true any longer. Still, some people do well online. What are the secrets of online money makers?

The secrets of online money makers are mostly common sense. If you want to make money online, do something you love. Then realize that this is going to take time and effort.

Many people are looking for quick riches or easy wealth. The secret of online money makers is that they are prepared to work hard. They choose something they love so that they stay motivated. Online money makers learn everything they can about promoting their particular form of making money. They don't expect immediate wealth. They work on their business daily and continue to learn as they grow.

Promotion is a critical secret of online money makers. Promotion helps customers find them. Sometimes the rules of search engines change, and online money makers keep up with these changes. It's what they do for a living.

Good customer service is another essential secret of online money makers. You want customers who will come back and customers who will tell others about you. It's no longer just word of mouth when a business serves somebody well. Now that customer might tell some friends in an email, who will tell other friends, and work can get around pretty fast. They can also post their reviews at various websites, which can gain you more customers.

The secrets of online money makers are not any different than making money any other way. It's about doing what you love, working hard, learning to promote, and serving the customer well. If you can do that, you can make money online.

Wednesday, July 05, 2006

How To Commence An Online Business

Starting off a fresh online business may seem intimidating at times, especially to the greenhorns in the field of Internet. However, with a planned approach and diligent effort, the procedure may well boil down to a much easier chore. Here I present the first in a series of articles that will assist you to establish a strong online presence. Unequivocally, there are four ways that you could commence your online business, and they are as follows:-

a) Start from scratch – You can formulate your own product or service to sell. You might be enticed to follow other eminent businesses and develop a similar product to theirs. However, nothing sells better than a novel concept. So, try carrying out a preliminary market research in order to feel the pulse of the market. This would enable you to establish a healthy customer base, which is critical to boosting your online business.

b) Start away with affiliate marketing – If you are on a shoestring budget and cannot develop your own product from scratch, then affiliate marketing is a viable option for you. You can market the products of a well-renowned company through affiliate programs. The company would typically dole out commissions on each sale accomplished by you.

c) Start an online business by reselling – You can buy hot selling products at wholesale prices from a well established organization. Then onwards you can sell them at retail by promoting them at your website.

d) Start an online venture via direct sales – You may become an affiliate of a Multi-Level Marketing (MLM) company. You can market their products and earn commission on sales accomplished by you. Affiliates signup through an existing member, who is typically placed above them in the distributor hierarchy. That is, the sponsor earns higher commission than a fresh entrant.

An online business can be quite lucrative if planned with discretion. In general, astute investments do pay heavy returns. It is imperative that you realize the importance of choosing a viable online business. The choice of an online business should be made, bearing in mind the resources in hand and the existing business milieu.

Do You Want To Make Money Online?

There are actually many different ways to make money online. Some of them are obviously more lucrative than others, however. Also, there are many scams for supposedly making money online that don't really work, and you end up losing money.

As a general rule, if the online money making opportunity asks for money, it is probably not a good thing. Legitimate ways to make money online will not ask you for money to get the job. The only exception to this is for home businesses. Many home businesses require an upfront investment from you. If you decide that a home business is the best way to go for making money online, then you will probably have to spend some money to get started. However, many people have been very successful with home businesses.

One way that people are making money online is by having several different income streams. This means that you do a bunch of things online that make a little bit of money, which turns out to be a reasonable amount of money when you add them all up. For instance, some people fill out surveys, do some writing, read emails, sell things on Ebay or even do affiliate marketing. These are all ways to have multiple streams of income making money online.

There are actual jobs available online. However, there is a lot of competition for them. Telecommuting from home is one of the best ways for making money online. You need to have an excellent resume and to do a lot of research to find the companies that are hiring people with your skills.

As with any way to make money, the best way of making money online is to follow your passions. First find something you love to do, then find a way to use it for making money online.

You also need to consider your time commitment. Find a way to make money online that won't take up all of your spare time if you are already working a full time job.

Once you have determined how you plan to make money online, spend the time you need. Many people start an online business but lose interest and quit. Find a business that you love so you want to stay with it. Finding a way to do what you love is the best way to make money online.