Yeah!! A home business, that's where I can easily make the extra money, a second income or even create a full time job. Isn't that what most people think when they start looking for a job or business online? Guess what, they ain't even wrong. The only problem is, it takes a lot of work to find out how to actually achieve the easy money.
So since the title says "how to master the art of making money online" lets look at the main issues you need to focus on.
The first thing you should do, and this is just as important as all the other things I'll mention, find people who are already successful as online entrepreneurs. Take your time to be specific in your search since a lot of people claim to be successful but are just one day wonders. Once you've found some real achievers, join their mailing list (newsletter). Don't start buying the products they promote, just take notes and learn. This will give you a reasonable understanding of where they make their money.
At this point you will have created more questions then answers, so now start finding the answers to your questions. You can do this by joining forums which are focussed on the online business.
You've probably got enough information now on how you would like to make money online, either through selling your own products or promoting other peoples products. This means you will need a domain name and a web site.
Make sure you choose a domain name which fits the product you're gone promote, try to get a keyword rich name since this will help you to get search engine ranking. Find yourself a good web host and with this, certainly don't go for the cheap option. Take your time to read up on different web hosting providers, again forums are great information resources. Once you have found a provider it is time to build your web site.
Yes, I did say build your own web site. Don't even think about web templates. These won't be flexible enough to adjust them for search engine optimization. It doesn't matter if you just build one sales page or a 50 page web site, you have to be able to adjust it at all times. The internet is undergoing changes by the day! Again, you can learn this completely free with online courses and free HTML programs. It will take a lot of time but nobody said it would be easy.
OK, you've got your product and you've got a web site. Unfortunately you don't have any visitors yet! This will be a long time investment and you will have to do it the hard way. This also is the moment where you will start spending some money, except from the web hosting that is.
We have all heard about link exchange, this is a great way to get visitors and a higher ranking with the search engines. What you don't want to do is exchange links through automated link farms, you will have to do this manually and find decent link partners, offer them a reachable link from your home page and make sure only to link with web sites which fit your field of expertise.
Submit your web site to every single directory which you are able to find, these are all one way links and do count heavily with the search engines.
Start writing articles and press releases, you need to become a known expert in your field, this will only happen when you get seen a lot. Use a article submission service for this since it will save a lot of time.
Last but not least, invest in a program like IBP available at, this will help you to optimize your web site for even better search engine ranking.
The above mentioned actions are ongoing and should be made a regular habit, set yourself goals as to how many links and articles you want to create during a week. Don't choose they so called easy way as with Pay Per Click since this will only cost you money. The only Pay Per Click you could use are Google, Yahoo and the new guy in town MSN.
Following these steps will get you you're money making home business, as mentioned, it will take time and a lot of studying, but in the end it will most definitely be worth your while
Thursday, January 18, 2007
Tuesday, January 02, 2007
What Does it Take to Really Make Money Online?
Probably the most important step to making money online is the desire to do it. The key to success on the internet, contrary to so many of the headlines we see, is not in a ‘get rich quick’ scheme. Strong internet incomes are achieved the same way brick and mortar incomes are achieved—via hard work, long hours, and dedication to making money online. To make money online, you must be willing to work hard, often long hours, study the latest material on marketing and traffic generation, and be willing to stick with it before you start making the big money online.
• In order to make money online, you must develop a basic understanding of why people buy. The psychological motivations of internet purchases are much the same as offline purchases. People buy things online because they feel the purchase will make them feel younger, sexier, happier, or because it will make them rich or well-liked.
• You must find or develop a product that is well-suited to making money online---it must primarily meet the emotional needs of people online---making them feel younger, sexier, happier, rich, or well-liked.
• To make money online, you must learn everything you can about marketing, both offline and online. You must understand what makes people buy; you cannot simply cut and paste from templates to get good at online marketing.
• You must be willing to test everything you do. Many times what you do online is in massive quantities, unlike some offline marketing. You might send out a million emails, or purchase a thousand PPCs, or receive hundreds of visitors a day. You must be able to identify which types of visitors make you money or you will fail. In many marketing campaigns you run, you will have segments that are profitable and segments that are not. If you cannot identify which are which, for the purpose of eliminating those that are not profitable and increasing spending in areas that are, you will fail.
• You must be willing to reinvest much of your initial profits back into your business. When you first begin marketing, you are excited and you are willing to spend untold hours, until the wee hours of the morning, placing inexpensive classified ads and requesting links with directories and other web sites. However, once you have a thousand subscribers, you will be more focused on conversion rates and your web site and have less time for low-cost traffic generation. You will need to develop a budget for more expensive (and usually higher-quality) traffic. Although it is not always the case that paying more gets you a better lead, it is generally the case that paying less gets you an inferior lead.
• Last but perhaps the most important. You must be willing to stick it out. The first few months you may not make much money online, but you knew that going in and you are excited about the internet riches about which you dream. After a few months of 80-90 hour weeks, you become tired and can become tempted to quit. If (and only if, note) you have been testing every ad you run and every response you receive, you will be able to start making smarter decisions and become profitable over the next few months. But if you burn out and quit, you lose everything you put in. Don’t give up!
• In order to make money online, you must develop a basic understanding of why people buy. The psychological motivations of internet purchases are much the same as offline purchases. People buy things online because they feel the purchase will make them feel younger, sexier, happier, or because it will make them rich or well-liked.
• You must find or develop a product that is well-suited to making money online---it must primarily meet the emotional needs of people online---making them feel younger, sexier, happier, rich, or well-liked.
• To make money online, you must learn everything you can about marketing, both offline and online. You must understand what makes people buy; you cannot simply cut and paste from templates to get good at online marketing.
• You must be willing to test everything you do. Many times what you do online is in massive quantities, unlike some offline marketing. You might send out a million emails, or purchase a thousand PPCs, or receive hundreds of visitors a day. You must be able to identify which types of visitors make you money or you will fail. In many marketing campaigns you run, you will have segments that are profitable and segments that are not. If you cannot identify which are which, for the purpose of eliminating those that are not profitable and increasing spending in areas that are, you will fail.
• You must be willing to reinvest much of your initial profits back into your business. When you first begin marketing, you are excited and you are willing to spend untold hours, until the wee hours of the morning, placing inexpensive classified ads and requesting links with directories and other web sites. However, once you have a thousand subscribers, you will be more focused on conversion rates and your web site and have less time for low-cost traffic generation. You will need to develop a budget for more expensive (and usually higher-quality) traffic. Although it is not always the case that paying more gets you a better lead, it is generally the case that paying less gets you an inferior lead.
• Last but perhaps the most important. You must be willing to stick it out. The first few months you may not make much money online, but you knew that going in and you are excited about the internet riches about which you dream. After a few months of 80-90 hour weeks, you become tired and can become tempted to quit. If (and only if, note) you have been testing every ad you run and every response you receive, you will be able to start making smarter decisions and become profitable over the next few months. But if you burn out and quit, you lose everything you put in. Don’t give up!
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