If you have a website, you want traffic; lots and lots of traffic, as a matter of fact. You are well aware of the fact that there are now millions of Internet users out there, and among those millions, there may be at least one or two thousand web surfers every day looking for the exact services or products that you’re selling. But there’s a problem. How do you reach out to those potential customers and make them come to your site?
You probably have been very busy already with your Internet marketing. I would assume that you have submitted your site to the search engines, bought a few ads in a variety of e-zines, and perhaps even put up a couple of banners. So are you satisfied with the results you are getting from your efforts? You may have tried all that you know about promoting your site and your products, but are you getting the traffic that you wanted? If not, then maybe you need to look in other directions.
But don’t worry; you won’t have to resort to illegitimate methods just to get the traffic you need. There is a perfectly ethical and legitimate way to get traffic to your site, and it’s very effective, too. But what makes this method even better is that over 95% of the people on the World Wide Web have absolutely no clue about it at all. So, have I got your attention? Let me explain it to you a bit more in detail.
Have you ever considered using expired domains for pulling in traffic to your site? Probably not yet, but let me tell you, this is a great (but oftentimes overlooked) opportunity for you. Expired domains have a lot of wasted traffic coming to their site, and this traffic could be put to better use for you instead. If you’re lucky, you may even find a domain name that’s related to your business in Yahoo. This could save you an instant $200 off the Yahoo listing charge.
Think of the possibilities here. For the cost of a single domain name, there could be loads of traffic just waiting for you! It costs less than $10 to register a domain name nowadays, and coupled with the potential immediate traffic, you cannot find a better deal than this. It’s estimated that over 3 million visitors are hitting an expired domain every day. That is mostly targeted traffic, and I’m willing to bet that you’d like to get a piece of that action. If so, then it’s time to start working and get those wasted traffic to your site.
But why did these domains expire in the first place? There could be several reasons. Sometimes webmasters just get weary of all the work involved in developing and maintaining the site. Perhaps they become too busy with work or with their personal lives. Others may have carelessly let their domains expire without knowing it, and several may have met with financial problems, so they just stopped maintaining the site.
One good thing about this whole situation, though, is that the traffic that these expired domains have generated since the time they were active just keeps on coming. If you’re a virtual realtor in cyberspace, this could make for some very attractive real estate indeed. Registering expired domains need some careful research on your part, though. Most important of all, you have to be certain that the domain’s traffic isn’t coming from websites that you’d want to avoid at all costs, like porn sites or such.
Now, if you have done your job and made sure that the traffic is satisfactory, you have two options for taking advantage of your new domain. First option is to redirect the traffic from the previously expired domain to your own site. Second option is to sell off the domain, which could be very profitable for you, depending on how heavy the traffic is.
Monday, October 27, 2008
Sunday, October 12, 2008
Link Building Basics
A good analogy for links is votes, each link to your site is a vote in your favor and the sites with the most votes tend to get the highest rankings. Google & Yahoo place a lot of importance on the quality of your links in determining rankings.
In this article I will be sharing with you some important info on link building and some strategies to help your one way link building.
Before we get started, it's important to understand the fundamentals...
Beginning with the very basics, a link is a way of navigating from one webpage to another. To have a link within the same website is called an 'internal link'. An 'external link' takes you from a webpage in one website to a webpage in another website. The meaning of 'backlink' is that your site is being linked to from another website.
There are 4 different types of links:
* URL Link - This is simply a website url that is a link.
* Text Links (aka static links) - This is the most common type of link (when you click on a word or phrase and it is a link)
* Image Links - An image link is simply an image that you click on to navigate to another webpage.
* Dynamic Links - These types of links are in another programming language called Javascript and while they also take you from one webpage to another, they have 'extra codes' to perform special functions.
(these types of links can appear in many different forms)
It is important to be able to recognize these types of links, even if you are not familiar with web design and programming. You don't have to memorize the codes, just learn to identify each type of link.
Links provide navigation for human visitors and for 'spiders' (aka: crawlers, robots, bots). Simply put, a spider is a computer program that goes to websites and gathers information. Search engines use spiders to visit and 'index' your website. This means that they gather information about your site in order to list it in their search results.
When the search engine spiders index your website, they follow the links to get from one webpage to another. It's important to know that search engines cannot follow 'dynamic links' and do not follow html links that have a special code in them that says 'no follow'.
The place where 'no follow' is commonly found is in the "meta tags" section of the website. Meta tags are basically information that only the spiders see and not for the human visitor. You can see the code for any website in your browser by choosing 'view source'. (From Internet Explorer, choose Page » View Source. From Firefox choose View » Page Source)
If a search engine spider cannot follow a link from another website to yours, you can still receive visitors but the link will not have any value from a search engine optimization perspective.
What different kind of links could you get?
There are 2 types of links that you can get:
* One-way links - A one-way link is when another website links to you and you don't link back to them.
* Reciprocal links - A reciprocal link is when a website links to you and you link back to them.
One-way links are more valuable in the eyes of the search engines. However, each link has its own individual value based on: how relevant it is to your site, the text in and around the link, how much authority the website that links to you has, etc.
However, there are links that the search enginges rates as 'no value' links, even though they are bringing you boatloads of targeted visitors every day...
Generally speaking, the more websites that link to you the better. Link building is a time consuming task and to put your energy on getting 'high-quality links' will give you more value back on your invested work. 50 high quality links can be much more valuable from a search engine optimization perspective than 1000 'low quality links'.
What's a high quality link? - Links that brings you Page Reputation (which shows the search engines that other related websites consider you to be important), and links that give you PageRank. Sometimes both together and sometimes not...
To get high rankings on your website, you want to obtain links for targeted keywords. For this reason it's necessary to start with Keyword Research.
If your website is about "bird watching", the first step is to 'do keyword research' and find out which keyword you should aim for. While you could just start getting text links for the keyword phrase "bird watching", if no one is searching for that - you won't get any visitors. There's no sense in ranking on the first page for a keyword that no one is looking for.
Or, if there is a lot of competition for that keyword, you might want to pick a "lower hanging fruit".
This is an excellent free keyword research tool. (The numbers you see are searches/day.)
Another important part is making sure your page is optimized for the keyword you are targeting. If you are focussed on building one way links to your site but the links have anchor text which doesn't even appear on your page, you will likely be wasting your time. (I say likely assuming that you have some competition for your targeted keywords, if there is no competition then it doesn't matter).
In this case a site that has fewer one way links but much better on-page optimization is likely to rank higher. Or maybe you are building one way links to your site but they are just url links and not anchor-text links. Another site that has less links than you but better quality (anchor-text) will be likely to rank higher.
Ideally, you want to build a lot of one way links that have anchor text which includes the primary and secondary keywords that your page is optimized for. Google also uses Latent Semantic Indexing which (in a nutshell) means that they study the synonyms of the keywords on your page. This is to prevent spammers from just loading every second word with their keywords. Their algorithm looks at all the words on your page and how they relate to each other.
So, there's no sense in building one way links if your content is not worthwhile. The first thing you want to do is to optimize your sites for you visitors. Then, you can go through and "sprinkle" your keywords. Then, go out and get one way links with the anchor-text of your targeted keywords, ideally getting most of these links from websites that are related to yours.
Yes, Google looks at how the content on your site and the content on the site you link to relate with eachother. Fewer links to your business site from other business sites will be more valuable link-wise than more links coming to you from a site about video games..
Don't make these link building mistakes:
* Don't spend all your time getting one way links from sites with no Page Rank. One or two links from related Page Rank 5+ sites can be worth more than 100 links from sites with no PR.
* Be careful about buying links or you can get banned. Site Wide links is something you should be extra careful about. To go from having only a few backlinks one day to having hundreds one day later is something that can lead to penalizion by Google.
* Don't spend all your time building one way links that are url-links, you want to get anchor-text links.
*Important is to NOT get "No-Follow" links, since they don't bring any value to your site.
In this article I will be sharing with you some important info on link building and some strategies to help your one way link building.
Before we get started, it's important to understand the fundamentals...
Beginning with the very basics, a link is a way of navigating from one webpage to another. To have a link within the same website is called an 'internal link'. An 'external link' takes you from a webpage in one website to a webpage in another website. The meaning of 'backlink' is that your site is being linked to from another website.
There are 4 different types of links:
* URL Link - This is simply a website url that is a link.
* Text Links (aka static links) - This is the most common type of link (when you click on a word or phrase and it is a link)
* Image Links - An image link is simply an image that you click on to navigate to another webpage.
* Dynamic Links - These types of links are in another programming language called Javascript and while they also take you from one webpage to another, they have 'extra codes' to perform special functions.
(these types of links can appear in many different forms)
It is important to be able to recognize these types of links, even if you are not familiar with web design and programming. You don't have to memorize the codes, just learn to identify each type of link.
Links provide navigation for human visitors and for 'spiders' (aka: crawlers, robots, bots). Simply put, a spider is a computer program that goes to websites and gathers information. Search engines use spiders to visit and 'index' your website. This means that they gather information about your site in order to list it in their search results.
When the search engine spiders index your website, they follow the links to get from one webpage to another. It's important to know that search engines cannot follow 'dynamic links' and do not follow html links that have a special code in them that says 'no follow'.
The place where 'no follow' is commonly found is in the "meta tags" section of the website. Meta tags are basically information that only the spiders see and not for the human visitor. You can see the code for any website in your browser by choosing 'view source'. (From Internet Explorer, choose Page » View Source. From Firefox choose View » Page Source)
If a search engine spider cannot follow a link from another website to yours, you can still receive visitors but the link will not have any value from a search engine optimization perspective.
What different kind of links could you get?
There are 2 types of links that you can get:
* One-way links - A one-way link is when another website links to you and you don't link back to them.
* Reciprocal links - A reciprocal link is when a website links to you and you link back to them.
One-way links are more valuable in the eyes of the search engines. However, each link has its own individual value based on: how relevant it is to your site, the text in and around the link, how much authority the website that links to you has, etc.
However, there are links that the search enginges rates as 'no value' links, even though they are bringing you boatloads of targeted visitors every day...
Generally speaking, the more websites that link to you the better. Link building is a time consuming task and to put your energy on getting 'high-quality links' will give you more value back on your invested work. 50 high quality links can be much more valuable from a search engine optimization perspective than 1000 'low quality links'.
What's a high quality link? - Links that brings you Page Reputation (which shows the search engines that other related websites consider you to be important), and links that give you PageRank. Sometimes both together and sometimes not...
To get high rankings on your website, you want to obtain links for targeted keywords. For this reason it's necessary to start with Keyword Research.
If your website is about "bird watching", the first step is to 'do keyword research' and find out which keyword you should aim for. While you could just start getting text links for the keyword phrase "bird watching", if no one is searching for that - you won't get any visitors. There's no sense in ranking on the first page for a keyword that no one is looking for.
Or, if there is a lot of competition for that keyword, you might want to pick a "lower hanging fruit".
This is an excellent free keyword research tool. (The numbers you see are searches/day.)
Another important part is making sure your page is optimized for the keyword you are targeting. If you are focussed on building one way links to your site but the links have anchor text which doesn't even appear on your page, you will likely be wasting your time. (I say likely assuming that you have some competition for your targeted keywords, if there is no competition then it doesn't matter).
In this case a site that has fewer one way links but much better on-page optimization is likely to rank higher. Or maybe you are building one way links to your site but they are just url links and not anchor-text links. Another site that has less links than you but better quality (anchor-text) will be likely to rank higher.
Ideally, you want to build a lot of one way links that have anchor text which includes the primary and secondary keywords that your page is optimized for. Google also uses Latent Semantic Indexing which (in a nutshell) means that they study the synonyms of the keywords on your page. This is to prevent spammers from just loading every second word with their keywords. Their algorithm looks at all the words on your page and how they relate to each other.
So, there's no sense in building one way links if your content is not worthwhile. The first thing you want to do is to optimize your sites for you visitors. Then, you can go through and "sprinkle" your keywords. Then, go out and get one way links with the anchor-text of your targeted keywords, ideally getting most of these links from websites that are related to yours.
Yes, Google looks at how the content on your site and the content on the site you link to relate with eachother. Fewer links to your business site from other business sites will be more valuable link-wise than more links coming to you from a site about video games..
Don't make these link building mistakes:
* Don't spend all your time getting one way links from sites with no Page Rank. One or two links from related Page Rank 5+ sites can be worth more than 100 links from sites with no PR.
* Be careful about buying links or you can get banned. Site Wide links is something you should be extra careful about. To go from having only a few backlinks one day to having hundreds one day later is something that can lead to penalizion by Google.
* Don't spend all your time building one way links that are url-links, you want to get anchor-text links.
*Important is to NOT get "No-Follow" links, since they don't bring any value to your site.
Friday, September 12, 2008
5 Reasons Why Blogging is the New Internet Marketing Tool
Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.
1.Blogging is simple.
The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.
2. Blogging is authentic.
In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. Blogging is free.
Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.
4. Blogging builds credibility.
As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market.
Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:
- By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
- By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
-By joining a blog network – A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
Give your business a boost by effectively using blogging as an Internet marketing tool.
1.Blogging is simple.
The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.
2. Blogging is authentic.
In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. Blogging is free.
Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.
4. Blogging builds credibility.
As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market.
Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:
- By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
- By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
-By joining a blog network – A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
Give your business a boost by effectively using blogging as an Internet marketing tool.
Saturday, August 23, 2008
Differences Between Online and Offline Business
Introduction
Online marketing is a billion dollar industry that is fast overtaking the traditional means of advertising. Online marketing, (also known as web marketing, search engine marketing, SEO or internet marketing) is vital in today's internet savvy world. It has been proven to be the most cost effective investment in capturing targeted product enquiries and online sales, resulting in a growth for your bottom line and your business. It helps you to promote your business and is extremely cost effective and measurable. Differences Between Online & Offline Business
Business
Internet marketing is associated with several business models. More and more flea market sellers are putting their items up for sale online and running their business out of their homes. For both companies and consumers that participate in online business, security concerns are very important. The main models include business-to-business (B2B) and business-to-consumer (B2C). Are only experienced in some areas of online marketing and will sell you this whether its right for your business or not. Most companies will promise you the world to get your business. It allows people to stay in touch, information to be found quickly, and businesses to reach potential clients all on a much more cost effective basis than ever before.
Media
The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing. Internet marketing is the process of growing and promoting an organization using online media. Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry.
Strategy
Internet marketing strategy includes all aspects of online advertising products, services, and websites, including search engine marketing, public relations, social media, market research, email marketing, and direct sales. But what most companies overlook is that before you do any form of web marketing you need to have a clear out that will work for your particular business, in your particular industry. Do not focus first on understanding your business and creating the correct marketing strategy, instead they blast away with your dollars and hope for the best. A well thought through this system strategy demands thorough understanding of the internet. Online marketing website providing simple easy to understand tactics and information on how to implement a successful online marketing strategy for your website. Due to the increase number of search engine users it is advisable to have an impelling Online Marketing strategy to make a good business.
Conclusion
Online marketing has been proven to be the most cost effective investment in capturing targeted product enquiries and online sales, resulting in a growth for your bottom line and your business. Online marketing is helps you to promote your business on the Internet and eMarketer provides the information marketers need to keep up-to-date with trends and developments in online marketing and emerging media. Therefore, the website owner could make use of the many online marketing companies.
Online marketing is a billion dollar industry that is fast overtaking the traditional means of advertising. Online marketing, (also known as web marketing, search engine marketing, SEO or internet marketing) is vital in today's internet savvy world. It has been proven to be the most cost effective investment in capturing targeted product enquiries and online sales, resulting in a growth for your bottom line and your business. It helps you to promote your business and is extremely cost effective and measurable. Differences Between Online & Offline Business
Business
Internet marketing is associated with several business models. More and more flea market sellers are putting their items up for sale online and running their business out of their homes. For both companies and consumers that participate in online business, security concerns are very important. The main models include business-to-business (B2B) and business-to-consumer (B2C). Are only experienced in some areas of online marketing and will sell you this whether its right for your business or not. Most companies will promise you the world to get your business. It allows people to stay in touch, information to be found quickly, and businesses to reach potential clients all on a much more cost effective basis than ever before.
Media
The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing. Internet marketing is the process of growing and promoting an organization using online media. Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry.
Strategy
Internet marketing strategy includes all aspects of online advertising products, services, and websites, including search engine marketing, public relations, social media, market research, email marketing, and direct sales. But what most companies overlook is that before you do any form of web marketing you need to have a clear out that will work for your particular business, in your particular industry. Do not focus first on understanding your business and creating the correct marketing strategy, instead they blast away with your dollars and hope for the best. A well thought through this system strategy demands thorough understanding of the internet. Online marketing website providing simple easy to understand tactics and information on how to implement a successful online marketing strategy for your website. Due to the increase number of search engine users it is advisable to have an impelling Online Marketing strategy to make a good business.
Conclusion
Online marketing has been proven to be the most cost effective investment in capturing targeted product enquiries and online sales, resulting in a growth for your bottom line and your business. Online marketing is helps you to promote your business on the Internet and eMarketer provides the information marketers need to keep up-to-date with trends and developments in online marketing and emerging media. Therefore, the website owner could make use of the many online marketing companies.
Tuesday, August 19, 2008
Three Traffic Tactics that won't Cost You a Cent
Are you constantly banging your head in frustration on not receiving all the internet traffic you would like to get to your web site? Are you tormented from information overload listening to all the latest free website traffic tactics and not being able to understand any of it? Are you dejected of people trying day and night to harassing you to max out your credit card and get loans for Google clicks, and in the process loose your credit score? Are you stupefied by the way your website just dropped out of the Google search results? Or are you just too broke and all you have to rely on is getting some free website traffic tactics?
You can employ website traffic tactics without spending dime. However, knowing how is the real deal. Here's the score:
1. Link it
Of all the effective website traffic tactics that can get you best results, linking to and from other websites is the one of the most widely-used method. Just make sure that the Internet business you are exchanging links with is relatively if not utterly related to your own business. And of course, don't overkill as this might ban you from search engines.
2. Meet Meta Tags
Another way of to acquire your desired traffic for your website is through having your Meta tags contain usually used keywords that target your business. Meta tags help search engines in describing your web page. If you're quite adept with the HTML aspect of your web pages, manipulating your meta tags would be a breeze.
3. Keyword-rich AND sensible content
Writing or acquiring articles that provide solid information regarding your business is one of the best ways. Making use of free keyword suggestion tools such as Overture will help you on which keyword or phrases to work on to better lead more traffic to your website. Making these write-ups very readable and genuinely informative will make you many repeat visitors to subsequently become repeat clients.
Submitting these articles to various article directory listings will provide more visibility for your business as long as you keep your resource box in tact to create for yourself numerous back links.
These methods, if employed properly, will not only make your web site popular but will make you achieve your most desirable result - higher conversion rate.
You can employ website traffic tactics without spending dime. However, knowing how is the real deal. Here's the score:
1. Link it
Of all the effective website traffic tactics that can get you best results, linking to and from other websites is the one of the most widely-used method. Just make sure that the Internet business you are exchanging links with is relatively if not utterly related to your own business. And of course, don't overkill as this might ban you from search engines.
2. Meet Meta Tags
Another way of to acquire your desired traffic for your website is through having your Meta tags contain usually used keywords that target your business. Meta tags help search engines in describing your web page. If you're quite adept with the HTML aspect of your web pages, manipulating your meta tags would be a breeze.
3. Keyword-rich AND sensible content
Writing or acquiring articles that provide solid information regarding your business is one of the best ways. Making use of free keyword suggestion tools such as Overture will help you on which keyword or phrases to work on to better lead more traffic to your website. Making these write-ups very readable and genuinely informative will make you many repeat visitors to subsequently become repeat clients.
Submitting these articles to various article directory listings will provide more visibility for your business as long as you keep your resource box in tact to create for yourself numerous back links.
These methods, if employed properly, will not only make your web site popular but will make you achieve your most desirable result - higher conversion rate.
Tuesday, July 08, 2008
How to Survive Your First 30 Days in an Online Business
Operating a home-based internet business within the first 30 days can be confusing and frustrating. There are many things that can be done to make your novice experience pleasant, but there are three key tips that will help the average person psychologically. If the mind is not in the correct condition, then be prepared to fight an uphill battle.
Tip number one. Know what it takes to succeed. With so many people trying to work from home on the Internet, how many are not aware of the work load they have coming their way? I would say a huge majority. Many of these people do not even sit down and calculate their expenses or set goals. They see an internet business opportunity and read the information on the website. Next, if they like what they read, then they would sign up and get their account number and password. Finally, they would jump right into the company's "promotional tools" section and start promoting the business. This is a huge mistake. You must know what you want and find a way to obtain it. You must know your ultimate goal and set small "benchmarks" to getting there.
If you are not sure whether or not you have the drive to succeed, then you might want to save yourself some money and aggravation. Working from home is not easy in the beginning - despite the thousands of claims out there. When people believe the nonsense about working one hour per week and striking it rich, I truly feel sorry for their heads and wallets when they finally come back to the earth's atmosphere.
Success can not be bought in a box. You must be able to walk many avenues in order to reap the benefits of success it can yield. The great Winston Churchill once said, "If you find yourself walking through hell, then just keep going". It is vital to keep in mind that the strong will survive and the weak will fall.
Tip number two. Only use two or three online advertising methods. Understand that you will not get the word out about your business in one week and expect to be financial independent the next week. It is more effective to work two or three advertising methods when you first start promoting. Do not try seven or eight different marketing strategies at one time if you are starting a business for the first time. This is perhaps one of the main reasons why people quit within their first few weeks. Use two or three methods and perfect them. If possible, create a way to automate those methods. Once they are automated (or once you can do them easily each day) and traffic is coming in, then move on and add two more advertising strategies. If one method does not fit your schedule, then you can easily adjust. This whole process prevents overload and stress in the early stages of building your business.
Tip number three. Treat your online business as if it is your second job. This tip is very powerful because you are basically programming your mind. You are incorporating your business into your daily routine. Arrive at your place of business (kitchen table, desk, etc) at the exact same time every single day that you are scheduled to work. This helps build consistency and good work habits. It may seem difficult in the beginning because you are not earning a salary immediately. But you must understand that you really are earning profits. You are spending your time working a business that will "free up" some of the time you are losing working on your current nine to five job. You may need to go back and read that last sentence again. It is vital that you comprehend that statement. For example, if your current job pays you 10 dollars an hour, and your home business is paying you 20 dollars a month in residual monthly income, then you have just eliminated two hours of hard work per month. Now, you just have to work your business harder to increase that amount.
Understanding these three tips will help anyone survive their first 30 days in their online business. After the first 30 days of applying these tips, your mind and body will already be engaged and programed to consistently focus on your online business. Before you know it, 6 to 12 months would have passed and you may have already accomplished your dreams and goals.
Tip number one. Know what it takes to succeed. With so many people trying to work from home on the Internet, how many are not aware of the work load they have coming their way? I would say a huge majority. Many of these people do not even sit down and calculate their expenses or set goals. They see an internet business opportunity and read the information on the website. Next, if they like what they read, then they would sign up and get their account number and password. Finally, they would jump right into the company's "promotional tools" section and start promoting the business. This is a huge mistake. You must know what you want and find a way to obtain it. You must know your ultimate goal and set small "benchmarks" to getting there.
If you are not sure whether or not you have the drive to succeed, then you might want to save yourself some money and aggravation. Working from home is not easy in the beginning - despite the thousands of claims out there. When people believe the nonsense about working one hour per week and striking it rich, I truly feel sorry for their heads and wallets when they finally come back to the earth's atmosphere.
Success can not be bought in a box. You must be able to walk many avenues in order to reap the benefits of success it can yield. The great Winston Churchill once said, "If you find yourself walking through hell, then just keep going". It is vital to keep in mind that the strong will survive and the weak will fall.
Tip number two. Only use two or three online advertising methods. Understand that you will not get the word out about your business in one week and expect to be financial independent the next week. It is more effective to work two or three advertising methods when you first start promoting. Do not try seven or eight different marketing strategies at one time if you are starting a business for the first time. This is perhaps one of the main reasons why people quit within their first few weeks. Use two or three methods and perfect them. If possible, create a way to automate those methods. Once they are automated (or once you can do them easily each day) and traffic is coming in, then move on and add two more advertising strategies. If one method does not fit your schedule, then you can easily adjust. This whole process prevents overload and stress in the early stages of building your business.
Tip number three. Treat your online business as if it is your second job. This tip is very powerful because you are basically programming your mind. You are incorporating your business into your daily routine. Arrive at your place of business (kitchen table, desk, etc) at the exact same time every single day that you are scheduled to work. This helps build consistency and good work habits. It may seem difficult in the beginning because you are not earning a salary immediately. But you must understand that you really are earning profits. You are spending your time working a business that will "free up" some of the time you are losing working on your current nine to five job. You may need to go back and read that last sentence again. It is vital that you comprehend that statement. For example, if your current job pays you 10 dollars an hour, and your home business is paying you 20 dollars a month in residual monthly income, then you have just eliminated two hours of hard work per month. Now, you just have to work your business harder to increase that amount.
Understanding these three tips will help anyone survive their first 30 days in their online business. After the first 30 days of applying these tips, your mind and body will already be engaged and programed to consistently focus on your online business. Before you know it, 6 to 12 months would have passed and you may have already accomplished your dreams and goals.
Tuesday, July 01, 2008
Clever Online Business Advertising
Creative and clever advertising - Internet marketing online businesses depend on it. Advertising is the key to any successful online business. Considering how many others are competing for your customer's money, it is not surprising that advertising, online marketing, and promoting on the Internet have become something that every entrepreneur who took an online business to the Internet has become familiar with. Outstanding goods and services are not enough to draw customers and patrons, but spreading the word of how and where the products can be found is just as, or maybe even more important.
In the past days of advertising, online business advertising was mostly done with banner ads. Most of the banner ads tried to attract people by being more colorful or brighter and than their competition, but this soon turned into ugly, gaudy banner ads that would make eyes burn out. Then when the vibrant color wasn't good enough movement was added to the banner ads. Therefore, banner ad advertising became online business advertising at its worst in some cases and got a bad reputation. Many website owners pulled most of the more obnoxious ads. Obviously, this left merchants scrambling for other methods of online business advertising for their products and services.
Those who were more creative subdued their banner ads to be more elegantly constructed and agreeable to the eye. Instead of going for shock value they enlisted the aid of affiliates to widen the word about their products.
In addition, these online business entrepreneurs looked to other media to spread the word of their products, and rapidly these methods paid off. Print ads are now regularly used for online business advertising, and now a website takes the place of a telephone number more often. Clever online business advertising, Internet marketing at its best has once again reclaimed the market place and made it a welcoming place for consumers and a competitive environment for merchants.
Article marketing or content marketing has become one of the most accepted ways of online business advertising. This method takes more time than placing ads, swapping links or banner advertising. Writing and submitting articles related to your product or service may take longer but the payoff is much greater. If your article is of good quality other websites may publish it, and your online business advertising will multiply with little more effort on your part. This method will increase the links back to your website, drive targeted traffic to your website and increase your name brand recognition.
The more your website and name are seen online the more trust you build with consumers and the more your business will grow. Your business depends on creative online business advertising.
In the past days of advertising, online business advertising was mostly done with banner ads. Most of the banner ads tried to attract people by being more colorful or brighter and than their competition, but this soon turned into ugly, gaudy banner ads that would make eyes burn out. Then when the vibrant color wasn't good enough movement was added to the banner ads. Therefore, banner ad advertising became online business advertising at its worst in some cases and got a bad reputation. Many website owners pulled most of the more obnoxious ads. Obviously, this left merchants scrambling for other methods of online business advertising for their products and services.
Those who were more creative subdued their banner ads to be more elegantly constructed and agreeable to the eye. Instead of going for shock value they enlisted the aid of affiliates to widen the word about their products.
In addition, these online business entrepreneurs looked to other media to spread the word of their products, and rapidly these methods paid off. Print ads are now regularly used for online business advertising, and now a website takes the place of a telephone number more often. Clever online business advertising, Internet marketing at its best has once again reclaimed the market place and made it a welcoming place for consumers and a competitive environment for merchants.
Article marketing or content marketing has become one of the most accepted ways of online business advertising. This method takes more time than placing ads, swapping links or banner advertising. Writing and submitting articles related to your product or service may take longer but the payoff is much greater. If your article is of good quality other websites may publish it, and your online business advertising will multiply with little more effort on your part. This method will increase the links back to your website, drive targeted traffic to your website and increase your name brand recognition.
The more your website and name are seen online the more trust you build with consumers and the more your business will grow. Your business depends on creative online business advertising.
Thursday, January 03, 2008
How To Create Professional Squeeze Pages
As you already know, squeeze pages are created with only one aim in mind: to capture visitors and convert them to subscribers. However a little work should be needed to create a perfectly working squeeze page. You don't need to panic because I am here to teach you all that.
First off, there different types of squeeze pages and also they can have several uses:
1. If you have a newsletter, you can let visitors subscribe to your newsletter through your squeeze page
2. If you have got a freebies, you can tell the visitors that they need to subscribe to your newsletter in order to get the free gift. Here again, you use squeeze pages
3. If you have nothing to offer for free, then too you MUST create a squeeze page. Suppose you are selling a product for $150.You just put up a squeeze page then tell your visitors the main benefits of your product-and then tell them that to get more information n on the product, they need to fill up your subscription form.
You must highlight the main features of the product you are selling, but you shouldn't reveal all of it. Your aim is just to salt their desires and they will eagerly subscribe to your list in order to get more information about your product.
Now see what happens. Suppose out of 500 visitors,200 subscribe to your list and then view your main product sales page. Out of 200,only 50 people purchase your product. Now look at it, didn't you get the other 150 subscribers for free? Now see the scenario in a different light. What would have happened if you haven't used a squeeze page? If you wouldn't have used a squeeze page, you would have lost these extra 150 subscribers!
WHICH SQUEEZE PAGE WORKS BEST FOR YOU?
It totally depends upon your aim of using a squeeze page. If your aim is just to get subscribers for your list, a simple squeeze page will do fine. On the other hand, if your aim is to sell products, then a little craftsmanship maybe needed to craft it.
I also use squeeze pages when my sale is closed, so as to get subscribers who will be interested in my future offers. It's like getting future customers for free.
However, a squeeze page is much more than what you see on the surface. You need to add some elements to add to a squeeze page which will capture the visitor's psycho so that he is ready to get into your list.
Some of these elements are:
1. A short but bold and catchy headline
2. 3-4 bullet points which will describe a little bit about the product or free gift you are offering. In general, a squeeze usually only contains one paragraph of language that could be described as sales copy. In many cases, a squeeze page is simply an opt-in form that contains two or three sentences of copy inside of the actual form.
One thing that you should note is that you MUST treat your squeeze page as a part of your sales copy. You don't need you be a great copywriter to write a squeeze page, just be sure to craft your squeeze page with the same skills that you have used in crafting your sales.
3. A little bit of audio will further enhance the appeal of your squeeze page and if you are an expert, your audio will hypnotize the visitor so that he has no other way but to subscribe to your list. But again, don't over do it. Use it sparingly. Also audios don't work for everybody-if it works for me, it doesn't mean that it will work for you too. Test out every squeeze page. If you see that by adding audio, your conversion levels have dropped, then don't use it.
A good audio software that I always use and recommend is Web audio. It is like Midas's touch-even if your audio is otherwise not up to standard, this software add special effects to your audio so as to enhance its appeal.
HOW TO DRIVE TRAFFIC TO SQUEEZE PAGES
This is very important would recommend you use PPC ads because they work best with squeeze pages. I use and always recommend Google Adwords.
Now, in order for your squeeze pages to work properly with PPC ads, your squeeze pages need to be keyword rich so as to optimize the squeeze pages for Adwords. The more optimized your pages are, the less you will pay to Google.
You can use Overture's free keyword tool to get your keywords.
First off, there different types of squeeze pages and also they can have several uses:
1. If you have a newsletter, you can let visitors subscribe to your newsletter through your squeeze page
2. If you have got a freebies, you can tell the visitors that they need to subscribe to your newsletter in order to get the free gift. Here again, you use squeeze pages
3. If you have nothing to offer for free, then too you MUST create a squeeze page. Suppose you are selling a product for $150.You just put up a squeeze page then tell your visitors the main benefits of your product-and then tell them that to get more information n on the product, they need to fill up your subscription form.
You must highlight the main features of the product you are selling, but you shouldn't reveal all of it. Your aim is just to salt their desires and they will eagerly subscribe to your list in order to get more information about your product.
Now see what happens. Suppose out of 500 visitors,200 subscribe to your list and then view your main product sales page. Out of 200,only 50 people purchase your product. Now look at it, didn't you get the other 150 subscribers for free? Now see the scenario in a different light. What would have happened if you haven't used a squeeze page? If you wouldn't have used a squeeze page, you would have lost these extra 150 subscribers!
WHICH SQUEEZE PAGE WORKS BEST FOR YOU?
It totally depends upon your aim of using a squeeze page. If your aim is just to get subscribers for your list, a simple squeeze page will do fine. On the other hand, if your aim is to sell products, then a little craftsmanship maybe needed to craft it.
I also use squeeze pages when my sale is closed, so as to get subscribers who will be interested in my future offers. It's like getting future customers for free.
However, a squeeze page is much more than what you see on the surface. You need to add some elements to add to a squeeze page which will capture the visitor's psycho so that he is ready to get into your list.
Some of these elements are:
1. A short but bold and catchy headline
2. 3-4 bullet points which will describe a little bit about the product or free gift you are offering. In general, a squeeze usually only contains one paragraph of language that could be described as sales copy. In many cases, a squeeze page is simply an opt-in form that contains two or three sentences of copy inside of the actual form.
One thing that you should note is that you MUST treat your squeeze page as a part of your sales copy. You don't need you be a great copywriter to write a squeeze page, just be sure to craft your squeeze page with the same skills that you have used in crafting your sales.
3. A little bit of audio will further enhance the appeal of your squeeze page and if you are an expert, your audio will hypnotize the visitor so that he has no other way but to subscribe to your list. But again, don't over do it. Use it sparingly. Also audios don't work for everybody-if it works for me, it doesn't mean that it will work for you too. Test out every squeeze page. If you see that by adding audio, your conversion levels have dropped, then don't use it.
A good audio software that I always use and recommend is Web audio. It is like Midas's touch-even if your audio is otherwise not up to standard, this software add special effects to your audio so as to enhance its appeal.
HOW TO DRIVE TRAFFIC TO SQUEEZE PAGES
This is very important would recommend you use PPC ads because they work best with squeeze pages. I use and always recommend Google Adwords.
Now, in order for your squeeze pages to work properly with PPC ads, your squeeze pages need to be keyword rich so as to optimize the squeeze pages for Adwords. The more optimized your pages are, the less you will pay to Google.
You can use Overture's free keyword tool to get your keywords.
Subscribe to:
Posts (Atom)
